Binary MLM plans are really widespread now, so here are a few tips from my own experience.
First, for the newbies, binary MLM pay plans have one specific characteristic: you have only two "legs" in your downline... a team leg and a pay leg. Everyone you ever enroll will be placed in a straight line, one after the other, down one of those two sides.
Here are 5 things you should grasp if you're thinking about joining a binary MLM compensation plan:
1. Use fear of loss to drive recruiting.
In a binary, each individual who signs up is placed beneath the person who joined before them (in that leg.)
Not only does this provide "overflow" to your team, which encourages partnership and retention, but the savvy MLM sponsor can use this to motivate recruiting.
"I have 5 people's enrollments right here on my desk. If you enroll right now, I'll enroll all 5 of these under you. If not, that's cool... I'll just place you underneath them when you are ready to join."
There are "powerline" systems that automate this. It's ultra powerful stuff.
2. Position is significant.
Negotiate your placement with your upline thoughtfully.
Some positions get more overflow than others. Your sponsor is going to want to place you where it benefits them the most, but be careful. If your sponsor places you at the top of their inside leg, you won't get any overflow unless they continue to sponsor.
On the other side, requesting to be placed to maximize overflow will help you... but it may not help your sponsor as much. So, they may be less willing to devote time and effort to mentoring you to grow your business.
There is no obvious best solution, which is why my tip is just to tread carefully. Don't just join without thinking it through and discussing it with your sponsor.
3. TNSTAAFL.
Lovers of Douglas Adams' "Hitchhiker's Guide to the Universe" know all too well... There's No Such Thing As A Free Lunch.
Even with the top position and an entire enterprise worth of overflow, a binary MLM still won't compensate you a dime unless you recruit yourself. Overflow has to be balanced with volume you bring in for it to be worth anything. So, don't go into a binary reasoning that you're going to get something for free.
Also, when recruiting someone it's great to reveal them about the overflow they may receive, but make sure they understand TNSTAAFL. It won't eliminate the deal... if anything, it'll sell them on you as a leader even more. And if you do lose them, you didn't want 'em anyway.
4. Teach your team to enroll outside then inside.
The first person you recruit into a binary should go on the same side, either left or right, that your sponsor placed you on. This is known as your "outside" leg.
The second person you recruit should go "inside," on the other leg.
The order is important... a lot of people join an MLM enroll 1 person and quit. If that 1 person was placed outside, they will get overflow from their sponsor. If not, they will be working their business by themselves forever.
To shield against that, you should always teach "outside, inside."
5. The best binaries are hybrids.
Vanilla binary MLMs are no longer state-of-the-art. In fact, there were many problems with them.
But, when "merged" with a unilevel, coded bonus, or other compensation structure, those issues can be easily solved. These hybrid plans-particularly the binary/unilevel-have proven to be very stable and fair to distributors.
They are the Cadillac of contemporary MLM pay plans.
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